Is your company on Facebook?

Your business can’t have a Facebook profile, but it can have a Facebook page. A fan page is the perfect tool to market your business online. It gives you the ability to expand your social network, interact with your clients and customers, and promote your company. There are numerous instruments you can work with while using a fan page, such as integrating video, sharing pictures, creating events, starting discussion posts, sending simultaneous messages to all fans, running social ads and viewing page statistics.

Fan pages act as a powerful marketing strategy by giving the power to the fans. The trick is to establish a social platform and then let them do the work for you. The platform becomes a digital forum where fans can connect, communicate and share based on your business and its objectives. Keys to a successful Facebook fan page include:

• Active and daily fan page management
• Promoting sales, specials and news
• Engaging the user
• Promoting brand awareness
• Link to your blog
• Let the fans do the work

Use Facebook fan pages to drive traffic to your website or blog, and then track your user analytics in order to find out what works and what doesn’t. The accessibility, centralization, ability to monitor and track, and the ease of promoting the reputation of your brand and business will make your page a crucial part of your social media marketing strategy. If you haven’t already, please connect with us on Facebook by becoming a “fan” of Financial Social Media.