4 steps to take your publicity to the next level

As marketers, the thing that separates the men from the boys is the ability to publicize your company. Even for companies that might be low on funds, there is still hope. Below are some effective and cost efficient ways to publicize your products and services:

• Write it. If writing is one of your strong points, why not use it? Publishing books as a marketing tool is easier than ever. Certain publishers such as Xlibris.com and iUniverse.com grant writers the ability to publish books quickly without horrendous costs. These publishers won’t do the marketing for you, so if you feel comfortable marketing the book yourself, you’re in good shape.
• Other writing ideas include making a booklet or writing for a magazine or newspaper. You can print and bind booklets yourself at reasonable rate, and they can be lucrative if you go about your investments the right way. Newspaper and magazine articles target a different audience, and you may be able to include tangible information, such as your contact information.
• Say it. Perhaps getting on a radio talk show could be the key to targeting the appropriate audience. This could turn into revenue, and, in a lot of cases, is little to no investment on your end.
• Think about doing a podcast. Once again, this publicity strategy includes little to no cost on your end and is a common way to market today. Doing these audio or video feeds on the Web has also become easier than ever.

What are you waiting for? A common misperception is it costs heaps of cash to publicize your products and services. Although this may be true in some instances, a little innovation can go a long way in marketing your product as well as keeping some extra bucks in your wallet.

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