Ash InSource LLC, Indianapolis, announces Keith Roddy has been named national sales director, where he is responsible for directing and growing sales of annuities in distribution platforms including banks, national and regional firms as well as independent financial services professionals.

“Keith brings a wealth of expertise and sales experience in developing annuity distribution on a national level,” says Deck McCormick, Ash InSource CEO. “Our appetite for developing consistent sales activity for institutional business will be a major focus for Keith in this role.”

Roddy, who has spent 25 years in the industry, previously spent 15 years with Guardian Life as the senior vice president and national sales director for investor services. While at Guardian Life, he raised more than $8 billion in annuity and mutual fund assets.

Before Guardian Life, Roddy was an investment advisor with Dean Witter Reynolds and spent more than 10 years as a consultant in the financial services industry, where he advised multiple firms on distribution strategies in the mutual fund and annuity industries.

“I am extremely excited to be with Ash InSource at this pivotal time in the organization,” Roddy says. “The combination of Ash Brokerage Corporation and InSource Inc., two of the leading annuity marketing firms in the industry, offers an unparalleled distribution organization.

“Ash InSource is uniquely positioned to offer the highest level of service to our clients, both at the home office and for individual financial services professionals.”