Ash InSource appoints new national sales director

Ash InSource LLC, Indianapolis, announces Keith Roddy has been named national sales director, where he is responsible for directing and growing sales of annuities in distribution platforms including banks, national and regional firms as well as independent financial services professionals.

“Keith brings a wealth of expertise and sales experience in developing annuity distribution on a national level,” says Deck McCormick, Ash InSource CEO. “Our appetite for developing consistent sales activity for institutional business will be a major focus for Keith in this role.”

Roddy, who has spent 25 years in the industry, previously spent 15 years with Guardian Life as the senior vice president and national sales director for investor services. While at Guardian Life, he raised more than $8 billion in annuity and mutual fund assets.