LTC Awareness Month turns 10

LTC Awareness Month is an ideal time to bring yourself up to date on developments in the LTCI market, and the November issue of Life Insurance Selling is designed to help you do just that. The issue features an article from noted LTCI trainer Phyllis Shelton, which covers the forces at work in the market, from Medicaid expansion to the CLASS Act and the impact of carrier price increases. Shawn Britt, CLU, chips in with a compelling article explaining why women are particularly vulnerable to having LTC become a major issue in their life – either as a caregiver (75% of unpaid caregivers in the U.S. are women) or as the cared-for (women represent 75% of residents in assisted living facilities and 80% of nursing home residents). This month’s Producer Roundtable panel includes Deb Newman, CLU, ChFC, LTCP; Laurie Leja, CLTC; and Amy Pollock, who talk about product innovation, worksite LTCI sales, combo products and the impact of health care reform.

Newman, Leja and Pollock will also participate in a live Web Seminar to expand on LTCI trends and opportunities, which you can listen in on for free. (Register for the event.) The hour-long event – which will conclude with the panelists answering questions from the audience – will take place at 2 p.m. EST on Tuesday, Nov. 16.

The American Association for Long-Term Care Insurance (AALTCI), sponsor of LTC Awareness Month, has also made resources available to producers designed to be used to promote awareness to consumers. The tools can be accessed at www.aaltci.org/aware.