The Lifeline Program is introducing a set of marketing support tools aimed at insurance agencies and broker dealers in the life settlement market.

The P3 Program is designed to help agencies and agents build a market for settlements among boomers and seniors as a way to fund retirement, says Lifeline, a unit of Wm. Page & Associates Inc., Atlanta.

The P’s in the name of the program stand for production, performance and profit, the company says.

- Trevor Thomas