SCAN Health Plan Arizona is launching a new outreach initiative to inform Hispanic seniors and their caregivers of the resources available to them through the plan.

“Arizona is home to a vibrant and burgeoning Hispanic population, and we are committed to making sure that the full breadth of our services are available and embraced by this important population,” said SCAN Arizona president Tom Lescault. “In keeping with our mission and focus on members, our goal is to provide comprehensive information and resources that will help Arizona’s Hispanic seniors stay healthy and independent.”

The new initiative will offer prevention and education programs with the cooperation of various community organizations. In addition to SCAN employees attending local health fairs, the initiative will include a marketing campaign to be released through a number of Spanish-language media outlets.

Leading the initiative will be Guatemalan native Cinthya Quintana, who has 20 years’ experience in the healthcare field. Quintana, who is bilingual, said of the initiative, “This is a cause that is close to my heart, not just as a Latina, but as someone with a passion for building relationships and improving the lives of those around me. I hope to use my expertise to help SCAN fully bring its mission of caring and compassion into the Hispanic market.”