Cetera Taps Frojen as CFO

El Segundo, Calif.-based Cetera Financial Group said Tuesday that Jon Frojen joined the firm as its chief financial officer. He replaces Ashley Duryea, who will continue to work for the firm as a consultant in Atlanta.

“Jon brings to Cetera extensive knowledge coupled with a track record of success in accelerated-growth environments, having worked with private and publicly held companies,” said CEO Valerie Brown in a press release. “Cetera has attracted some of the brightest and most well-respected executives in the industry and having Jon join as CFO only reinforces that trend.”

Frojen previously worked as a managing director for Milestone Advisors LLC, an investment bank for the financial services industry. At Milestone he co-founded and served as CFO of Milestone Asset Resolutions Company, an advisory and asset management platform.

Frojen replaces Ashley Duryea, the current CFO, who chose to stay in Atlanta, Ga., at the time of Cetera’s formation. Ashley will continue as a consultant to Cetera.

“As we move ahead in developing resources that allow advisors to build stronger relationships with their clients, I am excited to begin working with our executives and building upon their already impressive track record, helping to establish Cetera as the most forward-thinking independent broker dealer,” said Frojen in a statement.