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Life Health > Running Your Business

Summit Business Media Adds Advisor Site

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Summit Business Media L.L.C. has launched, a website aimed at investment advisors.

Summit Business Media, New York, the parent of National Underwriter Life & Health and the NU Online News Service, says the new site will provide a wide variety of content of interest to advisors in one location.

“Feedback from readers over the past two years – RIAs, independent broker/dealer reps, and wirehouse brokers – led us to conduct a research study of advisors about their media consumption habits,” says John Whelan, executive vice president of Summit Business Media. “As a result of the study, we found 92% of advisors said there was no single website available to meet all of their information needs, and most wanted a single site for news, analysis, and market data. fills that void in the marketplace.” delivers content and data assets from Summit Business Media’s Investment Advisory Group, including Investment Advisor and Research magazines, combined with contributions from industry experts and relevant content aggregated daily from many partners, including Lexis Nexis, AP Financial Wire, Bloomberg, Market Watch, Quote Media, Barron’s, The New York Times, Business Week, and The Wall Street Journal.

Hundreds of new stories will be posted every day and organized around four primary channels: Portfolio, Wealth, Retirement and The Practice. Content is further organized into 24 subtopics, making the content easily accessible and searchable. The site also will feature more than 70 blogs per month, Investment Advisor and Research magazine content, and mobile functionality.

“We have news, expert in-depth analysis and commentary, market data, tools and networking opportunities in targeted content areas of critical interest to advisors,” says James J. Green, group editor-in-chief of AdvisorOne. “Not only can investment advisors benefit from our 30+ years of experience serving them, but we filter relevant content from across the Web to ensure that advisors can go to one site for all of their information needs.” is organized around 24 subtopics, enabling an advertiser to sponsor each section of the Website, according to Andy Sonnenberg, group publisher of AdvisorOne.

The is built on an open source platform and incorporates cloud computing technology.

- Allison Bell


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