Summit Business Media Adds Advisor Site

Summit Business Media L.L.C. has launched AdvisorOne.com, a website aimed at investment advisors.

Summit Business Media, New York, the parent of National Underwriter Life & Health and the NU Online News Service, says the new AdvisorOne.com site will provide a wide variety of content of interest to advisors in one location.

“Feedback from readers over the past two years – RIAs, independent broker/dealer reps, and wirehouse brokers – led us to conduct a research study of advisors about their media consumption habits,” says John Whelan, executive vice president of Summit Business Media. “As a result of the study, we found 92% of advisors said there was no single website available to meet all of their information needs, and most wanted a single site for news, analysis, and market data. AdvisorOne.com fills that void in the marketplace.”

AdvisorOne.com delivers content and data assets from Summit Business Media’s Investment Advisory Group, including Investment Advisor and Research magazines, combined with contributions from industry experts and relevant content aggregated daily from many partners, including Lexis Nexis, AP Financial Wire, Bloomberg, Market Watch, Quote Media, Barron’s, The New York Times, Business Week, and The Wall Street Journal.

Hundreds of new stories will be posted every day and organized around four primary channels: Portfolio, Wealth, Retirement and The Practice. Content is further organized into 24 subtopics, making the content easily accessible and searchable. The site also will feature more than 70 blogs per month, Investment Advisor and Research magazine content, and mobile functionality.