“Denial” is more than just a river in Egypt. It also appears to be a state in America.
Yes, millions of Americans are living in a state of denial, as they acknowledge that life insurance is an important topic yet continually refrain from ever broaching the topic with loved ones.
So says a recent poll from State Farm Life, where 74% of the 1,001 American adults surveyed said they “rarely or never” discuss life insurance with their spouse. Primary reasons provided for sticking their heads in the sand included economic pressure and a reluctance to bring up the topic of an untimely death.
This despite the fact that 62% of respondents said life insurance is more important to them now than it was prior to the economic downturn.