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Life Health > Health Insurance

PPACA: Distributor is Shopping for Health Agencies

By Allison Bell

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Digital Insurance Inc. wants to buy local health insurance brokerage firms.

Digital Insurance, Atlanta, a privately held firm that sells health coverage to small and midsize employers through the Web, says it will be using acquisitions to expand local market presence.

Digital Insurance has been in the market for agencies for some time.

The goal of the current campaign is to combine the resources and capital of a national company with the people and community connections of local firms, Digital Insurance says, adding that the new Affordable Care Act, the package that includes the Patient Protection and Affordable Care Act (PPACA), has increased the need for successful agencies to be efficient health reform experts.

Digital Insurance has started its acquisition campaign by scooping up agencies in Georgia and Missouri.

Digital Insurance President Adam Bruckman says the agency acquisition strategy should be good for everyone involved.

“Agents secure a cash infusion during a time of industry and economic uncertainty, their customers receive enhanced services and Digital obtains a leadership position in key communities,” Bruckman says in a statement.

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