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Life Health > Running Your Business

Five things you should know before starting a blog

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Originally seen on, here are some great tips for beginning bloggers and those thinking about starting one, written by U.K. entrepreneur Adnan Ebrahim, creator of and

1. Blogging is not a make-money-overnight solution. The truth is, bloggers can and must spend a lot of time tweaking their designs, writing pages of content, contacting other sites for a link-out or marketing their site in order to try and create a revenue stream, especially if they are a newbie starting from scratch. Perseverance is vital, and the efforts you put in today will hopefully pay off tomorrow.

2. It’s lonely at the bottom. It can be very lonely trying to raise the profile of your site while starting out as the billionth blog in the blogosphere. When I started Blogtrepreneur, traffic was in the 10s, not the 1000s. But, believe in yourself and what you are doing and you will have something to show for it.

3. At the beginning, having good content is not the only thing you should worry about. I once heard a very good analogy about sites: a new website is like owning a shop in the middle of the desert. The internet is vast and unless you tell people about your creation, you can’t expect to have any customers. “Content is king”– but without a decent marketing plan, you have failed to prepare and thus are preparing to fail.

4. Blogging can have significant start-up costs. A blog can be built for free on platforms such as Blogger, or with a cheap domain and hosting, but many fail to factor in time. Every hour that you spend working on your blog could be spent on your income stream, which could mean less money in your pocket. Calculating your opportunity cost of starting a blog could save you from a financial hazard early on in your blogging career.

5. Blogging is difficult. Disheartening, but true. You must stay on top of the latest news in your niche; you must brush up on your HTML and Photoshop skills in order to work on your theme; you must manage authors and pay-outs; and above all, you will be responsible for your blog and everything that comes with it. A lot of people out there don’t mind this responsibility, but make sure you can stick it out and success will seek you out.

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