*The Grateful Dead pushed the boundaries of technology for decades. Their “Wall of Sound” took eight years of experimenting, $350,000 to create and used power from 55 McIntosh amplifiers. The result: a music revolution.
Action: If you don’t already have a website, a LinkedIn group, a Twitter or Facebook page, now is the time to get up to social-networking speed. Think about new technology emerging today. Educate yourself on web analytics, marketing optimization, customer-relationship management systems and social media.
Create your own landscape:
*The Grateful Dead created a business model that was the opposite of every band’s at the time.