About one-third of players engaged in sales of voluntary products say 2010 results are better than they had expected.

Eastbridge Consulting Group, Inc., Avon, has published that that finding in a summary of results from a recent survey of individuals at carriers, brokerage firms and other companies in the voluntary products market.

Only 6% of the participants said first-half results were “much higher” than expected, but 29% said they were ahead of where they had expected to be, and another 36% said they were meeting expectations.

About 33% said sales have been lower than they had expected; 3% said sales have been “much lower” than expected.

Survey participants reporting poor performance cited “the overall economic slowdown,” “fewer cases than anticipated” and “health care reform” as some of the reasons for the disappointing results.