The Lifeline Program announced that entertainer Betty White has renewed an agreement with the company to help promote life insurance settlements to seniors.

White, who recently won her seventh Emmy Award for hosting Saturday Night Live, has can be seen on Lifeline’s Web site and also starring in its promotional videos.

For the past five years, White has been the face of the Lifeline Program, a unit of Wm. Page & Associates Inc., Atlanta.

Founded in 1989, the Lifeline Program offers life settlement portfolio aggregation services and investments to financial institutions, fund managers and other investment entities.

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