Developing relationships with professionals considered to be centers of influence to cultivate referrals deserves to be addressed in any marketing plan. Here are five marketing ideas that touch your COIs throughout the year and build lasting relationships.
1. Host a networking event. Host a networking event and invite the COIs you are trying to nurture and have these people invite other professionals they know as well. Soon you will have an intimate 25-person networking event. Make sure that your event adds value to the attendees by inviting a diverse group of quality professionals so they will want to attend again in the future.
2. Develop and distribute useful tools. Provide your COIs with tools they will reference and use throughout the year, such as key financial data cards. Include your logo and contact information on the tool, and it will keep your name top of mind.