Which of the following does not belong in the group?
D. Baby boomers
F. None of the above
If you answered A, B, C or D … you’re incorrect. If you answered F, keep reading for pointers. But if you’re like most financial advisors focused on the 50-plus market (and you truthfully answered the above question with E) then it’s time to read on and get serious.
America’s 76 million boomers are connecting in the online world. For this generation, it is not about having the most “friends” on their site; rather, it’s about being connected with their family, real friends and centers of influence. The Internet has become a primary decision-making source of information for boomers. According to a popular social media blog, www.mashable.com, 79 percent of baby boomers get online to read reviews or check out services prior to a purchase or meeting. How many times has a prospect entered your office and said, “When I was online looking, I found …”? Do you think that is going to become more or less common in future appointments?