Not exactly news, but minority investors need help, and represent a major opportunity to increase your business if you fully understand and address their needs and attitudes on retirement saving. From Boston College’s Center for Retirement Research:
- Blacks and Hispanics are less likely to participate in 401(k)s and, when they do, they contribute at lower rates.
- Even after controlling for age, job tenure, and earnings, these patterns persist.
- However, adding education, wealth, and plan characteristics makes the differences disappear.
- So the best way to boost saving among minorities is to ignore race and instead improve plan design for disadvantaged workers.