Financial Research Corp. and Summit Business Media L.L.C. have entered into a content development and distribution arrangement.
FRC, Boston, is a market research firm that covers the asset management industry.
Summit Business Media, Erlanger, Ky., is a business information company and the publisher of National Underwriter Life & Health and the NU Online News Service.
FRC will be providing Summit with specialized, investment-advisor-oriented content that will be made available for distribution through Summit publications such as Investment Advisor, Research, WealthManagerWeb.com, and AdvisorBiz.com, the companies say.
FRC will gain the ability to survey Summit’s advisor-subscribers, through the FRC AdvisorVantage program, about topics such as advisors’ preferences for product information, support resources and training assistance.
“We are very pleased to be partnering with Summit in an arrangement that clearly strengthens each firm’s core businesses,” says Bruce Fador, chief executive officer of FRC. “The real winners in this deal, though, are the subscribers to Summit’s publications. The information and analysis that subscribers receive is about to get even more robust and actionable, and investment advisors are being offered a chance to have a voice with asset managers and other business partners that they work with every day.”
“Advisors need not only reliable data to do their jobs, they need authoritative analysis of that data,” says Jamie Green, group editor-in-chief for Summit’s Advisor Media Group. “FRC is just the firm to answer both these needs.”