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Lincoln Financial names Peter Sims national sales manager, 401(k) distribution

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Lincoln Financial Distributors, Philadelphia, has announced that Peter Sims has been named national sales manager for its 401(k) business, including the Lincoln Director and Lincoln SmartFuture defined contribution retirement programs. Sims will report to John Kennedy, head of Retirement Solutions Distribution.

“Peter brings to this position more than 20 years of sales leadership experience in building successful teams in multiple sales channels,” Kennedy said. “With the addition of this critical new role, we are well-positioned to expand our 401(k) presence in the marketplace.”

Sims joined Lincoln Financial in 2003 and has successfully served in a variety of sales and distribution leadership positions across core business lines. Prior to this role, he served as national sales manager of Lincoln’s market leading annuity business dedicated to the Wirehouse and Bank channel. He has also served as national sales manager for Delaware Investments.

Sims’ team will lead all distribution efforts for the suite of 401(k) offerings comprised of Lincoln Director, a group variable annuity retirement program and the Lincoln SmartFuture, a mutual fund and collective trust-based platform. He will focus on growth opportunities across third-party administrators, independent planner firms, banks and financial advisors. To accomplish this LFD is planning a national expansion of the 401(k) sales force by increasing the sales teams by more than 50% from current levels.


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