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Life Health > Health Insurance > Health Insurance

Humana Gets Playful

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A health insurer is reaching out to consumers with an iPhone game app.

A Games for Health team at Humana Inc., Louisville, Ky. (NYSE:HUM), has worked with Persuasive Games L.L.C., Atlanta, to develop Colorfall, a puzzle game. To win, players must arrange colored tokens in the order of the colors of the rainbow.


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