Prudential Financial Inc. is promoting its long history and financial strength in two new television spots.
One commercial, “Evolution,” talks about Prudential’s 135 years in business and “commitment to always be there for customers,” and a second, “Headlines,” “focuses on how Prudential helped protect clients during the financial crisis and emerged an even stronger company,” according to Prudential, Newark, N.J. (NYSE:PRU).
The commercials are airing on early morning shows, network shows, prime-time syndicated shows, sports telecasts, and some news and business channels.
Prudential will be running a Spanish-language ad later in the summer, the company says.