A New England health technology industry veteran has started a patient coaching software company.

HealthPrize Technologies L.L.C., Norwalk, Conn., will be marketing Web-based systems that can track patient prescriptions, verify whether patients are refilling prescriptions appropriately, educate patients about the need to take their prescriptions, and give patients incentives to comply with their doctors’ medical advice.

The incentive programs will include point-based compliance reward systems and chances to win sweepstakes and monthly competitions.

Tom Kottler, the chief executive officer of HealthPrize, previously founded MedAptus Inc., Boston, a physician practice software company, and he also has founded a wound care technology firm and a varicose vein treatment technology firm.

The co-founders of HealthPrize are Dr. Katrina Firlik and James Jorasch.