Close
ThinkAdvisor

Practice Management > Marketing and Communications > Social Media

Mintel: Many Agents Use Social Media For Socializing

X
Your article was successfully shared with the contacts you provided.

Only about half of the independent life agents who use social media sites say they use the sites for business.

Researchers in the Chicago office of Mintel Comperemedia, a unit of Mintel International Group Ltd., found that 70% of 214 independent life producers surveyed said they use at least one social media site for business, pleasure or both.

About 14% of the agents said they believe social networks have generated word-of-mouth type leads, 14% said social networks help them stay in contact with clients, and 11% said they believe social networks give them more client opportunities.

“Insurance agents tend to rely on email and face-to-face interaction because they feel personal contact with clients is a necessity,” says Daniel Hayes, vice president of insurance services at Mintel Comperemedia. “As a result, social media doesn’t rank as high on their list of priorities.”

When more insurance firms cultivate a richer social network presence and more attractive content, “usage percentages should increase,” Hayes predicts.