PPACA's New Medical Loss Ratio Rules: Trouble for Group Agent Compensation?

After speaking with Dave Harvey of the International Foundation of Employee Benefit Plans about the health care reform legislation’s treatment of medical loss ratio rules on group plans, I wonder: Will the market simply adjust? He compared it with the travel industry of just a few years ago:

“I think there’s probably going to be some changes as far as how agents are compensated with the loss ratio requirements and what have you, but that’s more of an evolutionary than a revolutionary aspect of health care reform,” said Harvey. “It’s sort of like, if you remember a few years ago, travel agents were largely paid by commissions payable by airlines on tickets, then they said, ‘We’re not paying on commission anymore.’ Travel agents figured out there was a way they could charge fees. I think we will see the same thing evolving in the insurance broker market if remuneration gets changed. Agents will adapt to it in any number of ways, but I don’t think an analogy in terms of travel agencies is that far removed.”