Aflac Inc. has developed a website aimed at consumers who prefer to handle insurance matters in Spanish.
Aflac, Columbus, Ga. (NYSE:AFL), has posted the site at http://www.aflacenespanol.com
In addition to providing marketing information aimed at consumers who speak Spanish, the site provides information aimed at Spanish-speaking business owners.
Aflac is posting Spanish-language commercials on the site, including Spanish-language Aflac Duck commercials, as well as print materials.
Another section of the site features Aflac agents who talk, in Spanish, about selling Aflac products to Hispanic customers.
The site was created by Firstborn Multimedia Corp., New York, and Conexion Inc., Los Angeles, together with Aflac.
CORRECTION: Conexion was described incorrectly in the original version of this article. The Conexion that contributed to the Aflac campaign is Conexion Inc., Los Angeles.