One of the highlights of the opening session was a rap music video called “It Won’t Go to Zero,” which takes a humorous approach to the market cataclysm and offers some optimism about the markets and their resiliency. The video was created by Ken Robinson, CFP of Financial Self-Confidence, in Cleveland and can be viewed both on his firm’s Web site and on You Tube.
In a Q&A session with industry press later that same morning, Baldwin outlined some of the organization’s most recent accomplishments, its goals and introduced his successor, Susan John, president of Financial Focus in Wolfeboro, New Hampshire.
In the past year NAPFA has made significant changes to the “Find an Advisor” portion of their Web site. In the past a consumer had to release their personal information in order to find an advisor in their area. Now the potential client can view the advisors and then decide if they want their name and info to be referred to a local advisor. “What that has done is dramatically increased the number of people coming to the site that see our advisors,” said Baldwin, adding that the site is now drawing more than 20,000 visitors each month, adding that in the last 12 months the site has had 257,000 visitors compared with about 120,000 in the previous year.
Baldwin also noted NAPFA’s launch of a diversity initiative to be kicked off on the conference’s opening day with a presentation by John Rogers of Ariel Investments to be followed by an open roundtable discussion.