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Financial Planning > Behavioral Finance

Thrivent: Consumer Uncertainty Lingers

By staff Writer

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The weak economy has left many Americans feeling financially stressed, according to Thrivent Financial for Lutherans.

Thrivent Financial for Lutherans, Minneapolis, and Kiplinger’s Personal Finance Magazine, Washington, helped sponsor a recent survey of about 1,000 U.S. adults.

One-third of the survey participants said they are struggling financially, and 24% said they are worried.

Although 18% said their financial situation has improved in the past 2 years and 29% describe their situation as stable, 43% said their situation has worsened.

Almost 60% of the participants said their most important financial goal is maintaining financial stability, compared with 23% who said they aim to increase their assets. In 2008, 37% of participants in a similar survey said they were focusing on building assets, and 41% said they were focusing on stability.

This year, “not having enough retirement savings” is the top worry for 20% of the participants, and losing a job is the top worry for 18%.

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