When it comes to increasing your visibility in the market and getting noticed by customers, playing hard to get can be a helpful tactic. Customers often want what they think they can’t have and by letting that mindset do the work, you can watch your business thrive.
Remember supply and demand. Make them think your product is a coveted commodity. An annuity producer has actual worth because he or she can help a consumer find an appropriate annuity for their situation, but how can you be perceived as scarce when you need to be in the customer’s face asking for their business? You do this by getting the consumer to value the one resource you have control over–your time.