Vanity thy name is boomer

The recession may have made thrift fashionable, but for boomer women, there’s no trading down when it comes to skin care. A new report from market researcher Mintel found that boomer women’s brand loyalty is low when it comes to simple purchases like paper towels or bandages, but they are unlikely to trade beauty brands.

Boomer women aren’t trading brands, but they have changed the way they shop. Fully 10 percent say they are shopping online, and only 19 percent are shopping in department stores.