An insurance broker and administrator will be helping financial institutions jump into the health savings account market.

Marsh U.S. Consumer, Urbandale, Iowa, part of Marsh & McLennan Companies Inc., New York (NYSE:MMC), says the new Marsh HSA Services program will provide HSA administration, Web tools, education services, education services and other tools and services for banks, savings institutions and credit unions that want to offer personal health accounts.

For employers, Marsh HSA Services can offer access to financial institutions and tools for setting up and running HSA programs.