Two firms have partnered up on a private-labeled individual retirement account strategy.

The strategic alliance is between Inspira, Pittsburgh, a provider of private-labeled IRA products, and Wealth Management Systems Inc., Holgate, N.J., which provides technology-based rollover services.

According to the firms, the partnership will expand WMSI’s product offering to include private-labeled IRA offerings for third party administrators, advisors, banks, broker-dealers and mutual fund companies. The products can be marketed to participants directly through WMSI’s existing rollover solutions network, according to the announcement.

Inspira is providing WMSI with back office IRA solutions, too, and WMSI clients can customize their IRA investment program, the firms say.