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FAQ: Online Lead Vendors

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An agent from Melbourne, FL asks…

Q: I was thinking about using an online vendor for leads. Their process for obtaining the leads is, the prospect goes online and requests to be contacted by an agent for Medicare health insurance. Then, that information is emailed to me, and I would call them to secure an appointment. Is this within the CMS guidelines?

A: This is within the CMS marketing guidelines. As long as the Medicare beneficiary initiates the contact and requests to be contacted by a broker, contacting the lead is allowed. Keep in mind that Part C and Part D products need a scope of appointment (SOA) form completed during the first contact. Medicare supplements do not require an SOA.

Our Medicare expert is Mike Smith, president of The Brokerage Inc. He can be reached at [email protected] or 469-635-6703.

If you would like to be considered for our Medicare FAQ expert panel to answer frequently asked questions, email associate editor Heather Trese.

Do you have a Medicare question that you would like answered? Email us and let us know! Please put “Medicare FAQ” in the subject line.


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