Online brokers are bidding for a greater share of online customer trades. And in some cases, they’re taking some very aggressive measures.
During the first quarter, Charles Schwab announced it would provide commission-free internet trades on Schwab ETFs to its brokerage customers. The company hopes the move will divert investments away from competitors and accelerate asset flows into its own lineup of proprietary ETFs.
BlackRock and Fidelity joined forces to offer online commission-free trading for 25 iShares funds to investors with Fidelity brokerage accounts.