Principal Financial Group Inc. is starting an America Rebuilds advertising campaign that will make heavy use of the Web as well as sponsorships and print, broadcast and cable advertising.
Principal, Des Moines, Iowa (NYSE:PFG), says it will be running ads about rebuilding America by Americans "making planning, saving and investing part of their DNA" in traditional national print publications, local business journals and trade publications.
Principal also will run ads on broadcast and cable television, and it will sponsor NCAA basketball and football games.