HealthNow New York Inc., the parent of several New York state Blue Cross and Blue Shield plans, now wants to serve self-insured, midsize employer groups throughout the United States.
HealthNow, Buffalo, N.Y., generated about $2.3 billion in revenue in 2008 and is best known for controlling BlueCross BlueShield of Western New York and BlueShield of Northeastern New York.
But the company also owns Brokerage Concepts Inc., King of Prussia, Pa., and it is now starting a new subsidiary, HealthNow Administrative Services, to go after the “administrative services only” health plan market.
The HNAS subsidiary is targeting employers with 100 to more than 1,000 employees, HealthNow says.
HealthNow also hopes to court those employers’ brokers and agents, and independent benefit plan administrators.