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Eastbridge: More Enthusiasm For Voluntary Benefits

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Employee interest in voluntary benefits is likely to be more intense this year than it was in 2009, according to worksite marketing companies surveyed by Eastbridge Consulting Group.

Confidence in the future of the voluntary industry continues to improve, according to Eastbridge, Avon, Conn.

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About 71% of Eastbridge survey respondents now say they expect employees to be more enthusiastic about voluntary products over the next 12 months, up from 60% a year ago.

Brokers were more positive than carriers, and 83% of the brokers said they expect to see increased employee enthusiasm over the next 12 months, Eastbridge President Gil Lowerre says.