A Northeastern insurer is offering a Web tool that can help retirement services producers look for prospects.
Hartford Financial Services Group Inc., Hartford (NYSE:HIG), will be giving producers access to a system from Larkspur Data Inc., Novato, Calif., that can help them mine Form 5500 benefit plan reports for marketing ideas.
Producers can use the system to identify new prospects and ferret out opportunities to offer more services to their own clients, Hartford says.