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Hartford Adds Market Analysis Tool

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A Northeastern insurer is offering a Web tool that can help retirement services producers look for prospects.

Hartford Financial Services Group Inc., Hartford (NYSE:HIG), will be giving producers access to a system from Larkspur Data Inc., Novato, Calif., that can help them mine Form 5500 benefit plan reports for marketing ideas.

Producers can use the system to identify new prospects and ferret out opportunities to offer more services to their own clients, Hartford says.

Producers can sift the data using variables such as industry and size, and they also can search for plans with advanced retirement plan designs, plans that use specific professional firms, and employers coping with challenges such as low participation rates or corrective distributions, Hartford says.

Producers can use the system without having had any previous relationship with Hartford, the company says.