Not to be flip, but it’s a growing trend, and one reason the vitamin industry is booming among boomers. According to an October 29th article from Slate.com:
“The reasons for the growth are threefold:
- Americans are becoming more focused on their health and are adopting healthier lifestyles by cutting back on bad habits, such as smoking, drinking sodas and consuming high-calorie treats. They are increasingly incorporating vitamins and mineral supplements into their diets.
- As Americans are losing many of their health insurance benefits they are looking at vitamins and mineral supplements as affordable alternatives or substitutes to costly prescription medications.
- Baby Boomers, who have become an undeniable economic force in recent history, are becoming more obsessed with their health and wellness, accounting for a 4.9 percent increase in supplements sales between 2001-2008, and the figures are likely to rise, according to the Nutrition Business Journal.”