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October 22, 2009 at 08:00 PM
A technology company is offering a new system aimed at health insurers that want to sell individual products through the Web.
Benefitfocus.com Inc., Charleston, S.C., is introducing the Benefitfocus eDirect Shop & Apply service.
The Web-based service can help insurers give consumers the ability to compare products and watch videos that explain the products, according to Benefitfocus.
The insurer can control the images, text, videos, button styles and navigation options that the consumer sees, Benefitfocus says.
In other insurance Web news:
- Transcend Technologies Group Inc., Elk Grove, Calif., which does business as benefitsCONNECT, has added the HSA Bank as a health savings account administrator option for users of its Web-based benefits enrollment and administration system.
HSA Bank is a unit of Webster Financial Corp., Waterbury, Conn.
