An insurer is trying to get participants in 401(k) plans and other types of retirement plans, such as 403(b) plans, back on the offensive.

Standard Retirement Services, an arm of StanCorp Financial Group Inc., Portland, Ore., (NYSE:SFG) has developed a 401-yay! retirement savings campaign for 401(k) plan participants, and a Rethink Retirement! campaign for participants of “non-401(k)” retirement plans.

Materials for both campaigns can be used in conjunction with the upcoming National Save for Retirement Week, which starts Oct. 18, Standard says.

Congress established the week in an effort to raise awareness of retirement savings options and encourage workers to prepare for the future.