Allstate Corp. has hired Matthew Winter to be president of Allstate Financial.

Winter will succeed George Ruebenson, who has been both chief executive officer of Allstate Financial and president of Allstate’s property-casualty arm.

Ruebenson will continue to be president of the p-c arm, according to Allstate, Northbrook, Ill.

Winter, 52, has been vice chair of American International Group Inc., New York. He previously was president of AIG American General Domestic Life.

At AIG, Winter was serving under Edward Liddy, a former Allstate chairman who took over as head of AIG after the company sought financial assistance from the Federal Reserve Bank of New York and the U.S. Treasury Department. Liddy left AIG in August.

Winter has a bachelor’s degree from the University of Michigan, a law degree from Union University, and a master of laws degree from the University of Virginia.