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Life Health > Running Your Business

Asset Marketing Systems unveils upgraded Web site

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SAN DIEGO - Financial service advisors interested in growing their business will want to visit a powerful new Web site created by Asset Marketing Systems (AMS) that delivers everything from premier marketing tools and advice to simple yet potent business plans at the click of a mouse, AMS Chairman and CEO Les Durland announced recently. The new site was unveiled Sept. 17 at

In discussing the new Web site, Durland said, “We have developed a sweeping array of materials to help advisors at every single level learn critical insights about how to do things better and prosper. The new site reflects our commitment to putting any producer on his or her right track to ensure that they reach the goals that are right for them.”

Just some of the materials available include:

  • “Top Referral Ideas” White Paper
  • Entrepreneurial Handbook
  • Turnkey Marketing Systems
  • A simple, powerful, one-page business plan
  • Dates for important upcoming events

The new website is just the latest change at the company since Durland was named Chairman and CEO earlier this year. Durland announced that the company’s focus would be shifted entirely on its producers, and since then the company has been working to create a new set of tools designed for producers on every level to help them grow their businesses.

Said Durland, “Producers have different needs depending on their goals, and the tools available on the Web site are designed to meet those diverse requirements. For example, in the early stages it might mean tools that transform producers from sales people into entrepreneurs. Later in the process, when the producer is more established, it might mean adding another employee, or, even later, possibly just maintaining the existing business. We understand these differences, which is why we work with producers first to understand their goals, and second, to ensure we deliver the best tools to keep them on the right track to ensure they reach their destination.”

Added AMS VP National Sales Joe Anzalone, “When Les was named Chairman and CEO of AMS he promised to shift the focus of the company back to the producer. He recognized that developing a powerful new Web site that easily delivers tools to meet the specific needs of individual producers would be a powerful tool for anyone looking to build their businesses.”

AMS is an Independent Marketing Organization (IMO) or Field Marketing Organization (FMO) that was founded in 1996 by Richard M. Metcalfe II. To date the company has placed over $9 billion in annuities, life insurance and long-term care insurance premium.


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