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Voluntary Market Firing Up: Eastbridge

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Confidence in the future of the voluntary industry has rebounded since the end of 2008, a study finds.

The latest results of Eastbridge Consulting Group’s Voluntary Industry Confidence Index survey shows 68% of carriers, brokers and other vendors selling in the worksite think employees will be more enthusiastic about voluntary benefits 12 months from now. That’s up from 60% who thought so in a similar survey at the end of 2008, says Eastbridge, Avon, Conn.

Only 10% of those surveyed believe employees will be less enthusiastic about voluntary products next year, down from 18% at year-end.

Brokers were the most optimistic of those survey, with 85% of this group expecting more employee enthusiasm for worksite benefits next year, compared to just 60% of carrier executives who felt the same way.