Who wouldn’t want to reach out to clients and prospects at a time when they’re already thinking about their need for life insurance? But during Life Insurance Awareness Month, where do you start and how can you make the most of this once-a-year marketing opportunity? Here are 7 tips to get you started with your planning, courtesy of The LIFE Foundation.
1. Use LIAM to Get Appointments Scheduled: Pointing out that September is LIAM gives clients and prospects one more reason to say “yes” to a meeting.
2. Set Aside Money & Time: The 3 keys to selling more life insurance this September than you did last September are time, money and focus. If you make life insurance your primary focus and set aside enough time and money to conduct the proper outreach, you WILL be successful.
3. Take Advantage of LIFE’s Marketing Resources: LIFE offers both free Web-accessible resources as well as high-quality print and multimedia marketing pieces for purchase. Access all of LIFE’s resources at www.lifehappens.org/catalog.