CHOICE Administrators is offering brokers use of a Web-based instant chat service run by LiveChime Inc.

CHOICE, a benefits administration unit of Word & Brown Company, Orange, Calif., will be making the service from LiveChime, Kenmore, Wash., available to the 14,000 brokers in its distribution network and their clients.

Brokers can put LiveChime chat links on the Web or in e-mail messages.

Potential customers can click on the links. LiveChime will find the brokers. The brokers can respond through the Web or through a mobile telephone system.