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A West Coast firm is trying to use Facebook, a blog and podcasts to get the attention of new physicians.

Physician Financial and Insurance Services, Los Angeles, is using “social media” vehicles to offer advice about insurance and investment planning aimed at young medical professionals.

Tate Christopher, the owner of the firm, is posting content about disability insurance as well as life insurance. The podcasts on his website address topics such as “Financial Strategies for the Busy Physician” and “Basics of Disability Insurance.”

On Facebook, the firm runs the Physician Financial Strategies group.