Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Life Insurance

Sun Life In New U.S. Sales Push

Your article was successfully shared with the contacts you provided.

The U.S. division of Sun Life Financial Inc. is getting set to launch its first nationwide branding and marketing campaign.

The campaign, which is to open in the fourth quarter, will include corporate sponsorships and comprise broadcast, print and online ads, says Sun Life, Toronto, whose U.S. unit is in Wellesley, Mass.

To support its campaign, Sun Life named the Martin Agency, Richmond, Va., to handle strategic planning, creative development and media placement. The Martin Agency has handled ad campaigns for Walmart, GEICO, Hanes and United Parcel Service of America Inc.

Sun Life says it has made a “significant” investment in marketing and branding in the U.S. while expanding its marketing team and hiring Priscilla Brown as its first head of U.S. marketing.


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.