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Peach Renamed

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Peach Holdings Inc. has settled on Peachtree Financial Solutions as its new brand identify.

The company says the name change will suit its business units’ mission of providing broad financial products to consumers, attorneys and insurance professionals.

The Peachtree group, Boynton Beach, Fla., includes Peachtree Life Settlements, Peachtree Settlement Funding, Peachtree Pre-Settlement Funding, Peachtree Attorney Cost Financing, Peachtree Special Asset Funding and Peachtree Advanced Life Solutions.