Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

Sun Life Backs Circus

X
Your article was successfully shared with the contacts you provided.

An insurer is kicking off a national branding campaign by announcing a major new sponsorship deal.

The Wellesley Hills, Mass.-based U.S. arm of Sun Life Financial Inc., Toronto, has become the official insurance partner of the Cirque du Soleil U.S. Big Top Touring Shows and the U.S. Arena Touring Shows.

Sun Life also will be the presenting partner of a new Cirque du Soleil U.S. show to be announced next month, the company says.

“This sponsorship is the first in a series of announcements comprising a new, national branding campaign for Sun Life Financial in the United States,” the company says.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.