It used to be that you were on your game if you were selling to the holy grail of certain markets: the ultra-affluent, baby boomers and seniors. Then everyone started selling to these markets, and they suddenly weren’t special anymore.
Where is the line between baby boomers and seniors? They could be the same person. Whoa! That really takes slices out of your prospecting pie.
There are only two ways to get more sales: Sell more to existing clients or find new clients.